There has been a significant shift in the way people buy and sell real estate.
“Nine in Ten home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.1 In fact, real estate related searches on Google.com grew 22% year-over-year.” -Google
Today’s consumer turns to the internet to search for their next place to call home. This means that the sales process has changed and marketing has to adapt to new consumer preferences.
- 75% of senior home buyers go online to search for a home
- 39% of senior home buyers began their research online
- 30% of senior home buyers first learned about the home they eventually purchase online
- 47% of first-time home buyers used the Internet to search for a home
- 52% of first-time buyers started their search online
- 77% of first-time buyers drove by a home viewed online
- 93% of vacation home shoppers used the internet during their home search
- 56% of vacation home buyers started search their home search online
Phase 1 – Get the Shoppers Attention
Showing up on the largest search engine in the world, Google, is a terrific start. Most consumers search 3-4 times before selecting their portal of choice to view homes online. This is why it more critical than ever to use the following methods to grab their attention:
- Great pictures are the very first step to attracting attention – colorful, commanding, and professional
- Detailed property information that creates a thirst to want more
- Interactive Maps
Phase 2 – Convert
This is the point where most people fail. Almost 70% of home buyers and sellers now find their agent online. How quickly does your agent get back with you?
- 77% of Sellers expect a reply within 30 mins and only 24% of agents do so
- 88% of Buyers expect a response within 1 hour and only 30% meet this expectation
Response time is the single most important characteristic home shoppers use when evaluating Realtors to work with.
Phase 3 – Close the Deal
Qualify buyers. Insuring the success of a transaction often hinges upon the buyers purchasing power. Whether you are evaluating an offer submitted on a listing or working the buyer end, ensuring the buyers financial ability to complete the purchase is essential.
- Transaction management: communicating important time frames, contract creation and execution using digital signatures, and vendor resources to complete home inspections, repairs, and home owners association requirements.
- Due Diligence – trusted and qualified professionals with experience to help you navigate the unknown.
- Title and Escrow – ensure you receive and convey clear title
- Moving – make things easier for yourself, not harder.
Let us help you make all the right moves today!